If you’ve had a fire, you call the fire brigade. If you’ve had a break-in, you call the police. But what do you do if your IT systems have been hit by a cyber attack? Still too few businesses are preparing properly for such an eventuality. Even though it is many times more likely to happen than a fire. What is the result? Damages running into the tens of thousands, reputational damage, and the loss of valuable data. So you should always be prepared for a ‘digital fire’.